Ube Crunch Ball — The Purple Isn’t Ube. It’s Two Dyes.
₩3,600 (about $2.70) at CU. Six chocolate-coated crunch balls, sold on the strength of one word: ube.
food labels
Black Truffle Jamon Crackers — The Label Says Synthetic Flavoring
These had a moment in Korea — Costco shelves clearing, social posts, the usual cycle. Truffle and jamón, in a cracker, at snack prices.